My name is Peter Spear.
I have spent my entire career as a researcher, exploring and understanding the meanings (metaphors, motivations & mindsets) that drive human behavior. 

THAT BUSINESS OF MEANING is my newsletter.
Every week, I share a collection of the most interesting and insightful things I've read.

My goal is to find the stories that demonstrate the role that deep human understanding plays in creating powerful outcomes.

I read widely - always in pursuit of fresh ways of looking at the everyday, and powerful examples of how people and companies are learning and changing.

Peter Spear

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